Mitch Felix
A live-events expert who found his way through the digital world. Over $4,000,000 in sales from events and workshops, now spent filling frame shops with new customers so makers can stay at the bench.
Inside the room.
Two short recaps from events I have run. Real rooms, real stakes, not a highlight reel.
It started with making things.
Mitch is an artist first. Long before the sales records and the software, there was the simple pull to make something by hand and get it right. That instinct never left him. It just kept finding new materials. He came to see business building and marketing the same way he saw art, as a craft you practice until it runs on its own.
People do not buy when you are ready to sell. They buy when they are ready to buy.
He learned it running live events, over $4,000,000 in sales from events and workshops across 2,500 plus groups in 25 years. The whole job is to be there the moment someone is ready, not a day later and not after they have already called the next name on the list.
That idea shaped every event and workshop he built, and it still shapes everything inside BookingBoss.
An artist who learned the machine, then pointed it back at other makers.
Along the way Mitch taught himself the digital side cold. The funnels, the automation, the quiet systems that decide whether a lead becomes a customer or simply disappears. Today he runs BookingBoss, and he aims all of it at the people he understands best: independent frame shops and the makers who run them.
A framer loses work for the simplest reason in the world. The work is at the bench, not out finding new customers. BookingBoss fills the shop with a done-for-you workshop in about an hour, so a maker never has to choose between the craft and the customer.
Still in the rooms.
Real people, real places, mostly right here on the Gulf Coast. Recent, and a small slice of a much bigger wall.
I would rather be at the bench than chained to a phone. I built this so the people who make things for a living get to stay makers.Mitch Felix, a father of three